Search This Blog

Friday, May 21, 2010

IIFA initiates Celebrity Charity

As the IIFA Award Ceremony draws closer, the green carpet is ready to roll on which will fall the footsteps of our Bollywood Bigwigs. The unpretentious glitz to which every cinema-lover succumbs to, has spread the limelight of Indian cinema around the world. Like say, the Cannes or the New York film festival, the IIFA Awards has surpassed the domestic cinema awards, taking Indian cinema beyond its conventional realms.

This year spells something quite ‘heartening’ about IIFA. As Sri Lanka gets ready to host this mega-magical event, IIFA takes a beautiful gift for them, like any gracious guest would.  IIFA has established a Charity initiative to raise funds for adopting and rebuilding a refugee village to rehabilitate the locals in Sri Lanka and look after their literacy as well. A charity celebrity cricket match is on the anvil in association with the Sri Lankan Cricket Board to collect funds for the child soldiers – quite a smart idea, knowing that cricket is a common thread between the two neighbours. Salman is the ‘wanted’ ambassador to the charity initiative- clap clap.

So the power of glamour and cinema synergises to bring forth a positive change and transform the lives of many poor people,who are currently living in dismal conditions. The conditions brought about by the terrible violent situations where the residents lived a life of hell and anger. How a simple idea can be made so powerful - a beautiful thought to showcase the beautiful side of Bollywood.

From Sri 420 to Sri Lanka, IIFA encapsulates the entirety of Indian Cinema and presents it on the global stage for the world to watch. So watch out again for the IIFA Award this year as the curtain raises in June 2010.

For more details, here’s the link for a dekko:


No comments:

Post a Comment

blogger template by arcane palette