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Friday, May 21, 2010

IIFA initiates Celebrity Charity

As the IIFA Award Ceremony draws closer, the green carpet is ready to roll on which will fall the footsteps of our Bollywood Bigwigs. The unpretentious glitz to which every cinema-lover succumbs to, has spread the limelight of Indian cinema around the world. Like say, the Cannes or the New York film festival, the IIFA Awards has surpassed the domestic cinema awards, taking Indian cinema beyond its conventional realms.

This year spells something quite ‘heartening’ about IIFA. As Sri Lanka gets ready to host this mega-magical event, IIFA takes a beautiful gift for them, like any gracious guest would.  IIFA has established a Charity initiative to raise funds for adopting and rebuilding a refugee village to rehabilitate the locals in Sri Lanka and look after their literacy as well. A charity celebrity cricket match is on the anvil in association with the Sri Lankan Cricket Board to collect funds for the child soldiers – quite a smart idea, knowing that cricket is a common thread between the two neighbours. Salman is the ‘wanted’ ambassador to the charity initiative- clap clap.

So the power of glamour and cinema synergises to bring forth a positive change and transform the lives of many poor people,who are currently living in dismal conditions. The conditions brought about by the terrible violent situations where the residents lived a life of hell and anger. How a simple idea can be made so powerful - a beautiful thought to showcase the beautiful side of Bollywood.

From Sri 420 to Sri Lanka, IIFA encapsulates the entirety of Indian Cinema and presents it on the global stage for the world to watch. So watch out again for the IIFA Award this year as the curtain raises in June 2010.

For more details, here’s the link for a dekko:



What I yet don’t understand is why does Bollywood do a merry go round everytime they make a film? They go roundabout in colourful circles and return to the same point. What is so new about 2 people realising they love each other and cheat on their respective fiancees and run away (thrashing their chances of inheriting millions for true love – double bah) leaving a scent deliberately to be found. Is this generation really this stupid? Love apart, there is a smarter way of eloping.

Kites is a dino’soar’us film based on a super cliche theme with a ludicrous close to the saga. A ‘what could have been a better’ film gone waste – good actors, beautiful locales, good direction, lovely cinematography, a svelte new heroine – all down the Bollywood drain…just coz the story was made like a Chinese Kite flying on an Indian manjaa – it will never bear the weight and there goes the film – snap!

The plot does get interesting in bits and pieces and the film is not a bad make, but after all that hoopla you do not want the film to fall flat in the end. Like Hrithik soaring downward into the waters, the film’s end too falls flat – nosediving the climax to a funny ending. No wonder people literally laughed and left the theatres even before the credits appeared.

Not trying to give the movie away – so though I did not like the way it all ended, I cannot say it’s completely a bad film – but nothing new to expect..its a typical love-story –cum- chase film…gets gripping at some places but no novelty.

Look out for a the good chemistry between Hrithik (he looks like a dream) and Barbara. Them falling in love without knowing each other’s language is a nice add but grossly underused in the film- what could have been one of the key plotpoints has been completely overlooked. Music is strictly okay – but the Spanish background score is decent and used well at places.

Action sequences are okay, but the texture of the film is inconsistent. The screenplay is good, but hey- where’s the story?

All I can say to the filmmakers is  - ‘ Go fly a Kite’. 2.5 on 5 for KITES.

Thursday, May 20, 2010

The Power.ful Event Pitch

PPT is a bad word in the Event Industry. But it fetches business. Almost half of our careers are spent in scratching our heads as to which word to use in the 4th line of the 35th slide. After a lot of brainstorming and seat warming, when we trundle to the client’s office for that Big Pitch – struggling to meet deadlines and still punching in ideas minutes before the meeting – the momPresentation Killsent of truth dawns. Either we make or break the pitch.                

It is not just beautiful ideas and competitive costs which make a pitch. It is the ‘presentation’ of the ideas which is equally important. How much effort and thinking has gone into it, have you been lazy or worked hard around it? 

What makes a good PPT? Ask yourself the basic questions:

  • Is your PPT well structured or haphazard?
  • Are the thoughts flowing in logical sequence?
  • Is it equipped with relevant visuals and designs?
  • Is it too short or too long?
  • Does it have relevant content explained clearly?

….and the list goes on.

Why is it important to have a good Powerpoint?

  • Simply because a good PPT is quite influential in getting an entry into the consideration set of your potential client while he is shortlisting his choice of agencies.
  • The Powerpoint is the first impression you portray about your company, its values, its thinking abilities. The neatness of your slides tells a lot about how your company executes the event. The clarity talks about the planning skills. The brevity depicts the efficiency.

Wednesday, May 12, 2010


May 12

What I really like about Iron Man is its believable logic of superhuman tendencies - viz technology. And the way the world is turning towards a tech-era. it wont be long before the globe can use technology to run on its own axis!

IRONMAN With glam gizmos and holographical  calculations, Iron Man 2 is a perfect example of a neo-technological revolution which makes your fantasies run wild, but believable. Artificial intelligence combined with chemistry makes for perfect logic. Though the plot is outstretched and less gripping than its predecessor, it has evolved. Stark's character makes the film worthwhile. The awesome situation of the Grand Prix is a thriller, but that probably is the best part of it all. This one has too many little plots weaved in to create a climax - unlike part1 which focussed on that one big climax.

The role of IronMan as the hero was quite diminished as Stark got more limelight. His stakes in this film are minimal, except his Father's oracle of making everything possible using technology. The plot thins out otherwise. Dialogues are smirky. The action is decent, though less thrilling.

All in all, if you fancy the techno-hero, IronMan tops it all. The concept in itself is so powerful that a lesser plot might not do much damage. We all wait for Iron Man 3 now.


Saturday, May 8, 2010

+or once i decded to try postig sumthung from my flashy new N97. it is soemthign else for a wrieter who tyupes at a sped of .. er... ok a very high speed, to be hoding the 6inch screen and trying to type with the same panache. with the finegrs falling all over the place n trying to keep pace with the pressure of posting this in nxtfive mins. coz i got a film to watxh now. so typos are forgiven. anyways its the sms age. plus v are quite hybrid at languages. wow igot tht right smiley. symbols r a pain to type in. ScoZ evry smiley is 4keys puunched in.SO tHEN OOpS THE CApS LoCK "bHAVES ABNORMAL.  NoW WHT DID I JUST PRESSS SHUXKS. SO tHATS  THT NW I GTG. ALL FOR THE wORLD. GOTO FIGURE THIS ONE OUT.MAN.
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